SFMOMA Tumblr — Mozilla Webmaker Homepage Remix

Year: 2013

In September 2013, Max Capacity — newly appointed as a Mozilla Webmaker Fellow — used Mozilla's web remixing tools to rewrite and "vandalize" SFMOMA's front page, inserting their own work onto the museum's homepage. SFMOMA's official Tumblr blog reblogged the remix approvingly. A notable gesture at the intersection of institutional critique, net art, and the open web.

SFMOMA Tumblr — Mozilla Webmaker Homepage Remix

Publication: SFMOMA Tumblr (sfmoma.tumblr.com)
Date: September 2013
URL: http://sfmoma.tumblr.com/post/61451535026/maxcapacity-check-it-out-i-got-into-the

Summary

Max Capacity used Mozilla Webmaker’s remix tools — part of their newly awarded Mozilla Webmaker Fellowship — to rewrite SFMOMA’s front page, inserting their own work into the museum’s official homepage. SFMOMA’s Tumblr then reblogged the result under the title “maxcapacity: CHECK IT OUT I GOT INTO THE…”, effectively acknowledging the intervention.

The action was characteristic of Max’s practice at the intersection of glitch culture, institutional critique, and the early open web ethos: using freely available tools to insert oneself into spaces of cultural authority.

Note: The Mozilla Webmaker Fellowship (Oct 2013) provided the tools and context for this action. See also the Mozilla Webmaker Tumblr announcement: mozillawebmaker.tumblr.com/post/64042593681.

Works Mentioned

SFMOMA Homepage Remix (net-art intervention using Mozilla Webmaker tools during Max’s Webmaker Fellowship — inserted own GIF work onto SFMOMA’s front page)

Links

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